My philosophy
Verb: flōreō (present infinitive flōrēre, perfect active flōruī); second conjugation, no passive, no supine stem
to bloom, blossom, flower
to flourish; prosper, abound with; be filled with synonyms, antonyms
At Flōrēre Digital, my philosophy is rooted in the belief that every moment holds the potential to bloom into something extraordinary, and every frame is an opportunity for creativity to truly flourish.
Hi, I'm Lena.
I am the founder of Flōrēre Digital.
Originally from the West Coast, I made the move to Kelowna in 2011 after high school to pursue a business degree. But after a couple of years in post-secondary, I felt the pull to follow a different path. I ventured into the healthcare field, eventually choosing dentistry as my career. It’s been an incredibly rewarding journey, and I’m still passionate about my work in dental. What’s even more amazing is that I’ve found a way to balance my dental career with my creative side.
At the heart of Flōrēre Digital, is my passion for photography. From a young age, I loved capturing moments through the lens, and in recent years, I've reignited that spark and turned it into something more. This business allows me to merge my creativity with storytelling, and I’m excited to continue growing in this space day by day.
Outside of my career, I’m all about embracing life’s simple pleasures. Spending time with my husband and our pup, Nova, is my idea of bliss. As a dog mom, there’s never a dull moment at home.
Travel is another huge passion of mine. I’ve always loved exploring new places, experiencing different cultures and trying new culinary dishes.
When I'm not traveling or behind the camera, I try to keep up with my husband’s enthusiasm for the outdoors. He's always eager to get outside, whether it's for a hike, a bike ride, or anything that gets us moving. And while I may not always be the first one out the door, I love the time we spend together.
Speaking of my husband, he now owns his own business in the marine decking industry, and we’re navigating the challenges of being new business owners together. It’s a rewarding experience, and while there are definitely hurdles, it’s incredible to see him thrive and build something of his own.
Between my dental career, Flōrēre Digital, and supporting my husband in his business, life is busy but fulfilling. Every day brings something new to appreciate, and I’m grateful for the journey I’m on.
I believe that storytelling is about connection. It bridges gaps between individuals, communities and even generations. Through stories, we find common ground, empathy, and understanding. The art of storytelling through photography allows us to step into someone else’s shoes and experience the world from a perspective other than our own.
Welcome to a world where every frame is an opportunity for beauty to unfold, and where the art of photography is celebrated. This is story-telling in it's purest form. Let's capture, create, and cultivate moments that truly flourish in the world of Flōrēre Digital.